Twice a year, one of the most relevant fashion gatherings in London takes place at the Olympia Exhibition Centre. I am sure that there is no need to reveal the name because you probably already know of what event I am writing about, however, I will say it: “Pure London” (beautiful name, I must say). It will be taking place this summer from August 2nd until August 4th. Around 12,000 visitors are expected, and trust me, you want to be one of them. It is a very relaxed event, in a beautiful venue, where 600 (premium and emerging) brands will come together, some of them, from different countries and continents.
Visitors will walk around the different stands while a powerful catwalk serves as an ever-going display of the brands participating in the event. Retail storeowners will receive advice that will range between how to display their products so that they look as attractive as possible for the potential customers and how to manage the online market. A different speaker is assigned for each of the three days when this refreshing event takes place, because the main goal of “Pure London” is helping its visitors improve their business sales.